5 Ways Educational Institutions Can Leverage Video for Better Student Engagement
Videos have quickly become one of the most engaging ways to help students learn. They are able to break the monotony of learning from textbooks and can increase knowledge retention.
Benefits of video for student engagement
Multi-sensory stimulation: Videos combine visuals, text, and audio so they offer more sensory stimulation. Every student has different needs and videos can accommodate different learning styles. For example, students who absorb information better through visuals find videos easier to understand than text.
Flexibility: Video content can come in diverse formats that range from animated explainer videos to live demonstrations. This offers flexibility to cater to various subjects and teaching needs. An animated video can clearly explain a complex process like photosynthesis or a chemical reaction in a way that a static image or text alone can’t.
Accessibility: By providing features such as subtitles and transcripts, videos become accessible to students with language difficulties or hearing impairments.
Self-paced learning: Students can watch and rewatch video lessons at their own pace. This ensures they fully grasp the material before moving on. This flexibility is particularly helpful for students who may need more time to grasp complex concepts. Videos can also be an additional resource for students who want to go beyond the curriculum.
Improve communication: Videos can improve communication in various ways. For example, educators can make use of video messaging to record messages for students that offer them feedback and updates.
Interactive content
Interactive videos for schools may have embedded quizzes, polls, or prompts to help students make decisions. When students engage actively, it deepens their understanding and helps them to retain more.
Questions and quizzes: Embedding video quizzes at key moments ensures that students actively process what they watch. They help to check understanding, reinforce key points, and provide feedback. You can ask different types of questions depending on the level of difficulty or interactivity you want.
Branches and scenarios: These allow students to make choices and observe the consequences of their actions. Immersing themselves in real-world scenarios can enhance their problem-solving skills. Simulations, games, or stories must relate to your content and goals.
Embed resources and links: These offer students access to practice, support, or further information. This may include slides, images, podcasts, or even other complementary videos.
Allow students to create video projects: These can help to engage kinaesthetic learners. They benefit from participating actively in hands-on projects. Careful planning and scripting will improve their storytelling capabilities.
Encourage collaboration and discussion: Students can work together on video creation, editing, and presentation. This helps them to learn how to work as part of a team. They can share videos with classmates and receive feedback.
Cincopa is a top-choice video hosting platform that offers many interactive features for student engagement with video. These include annotations, quizzes, calls-to-action, subtitles, and video chaptering.
Case studies on effective video use in education
Case Study 1: Khan Academy is a nonprofit educational institution that uses videos for online learning. It offers free instructional videos across a wide range of subjects. It shows how the use of multimedia can enhance engagement in education.
Case Study 2: Udemy is an online learning platform with courses for professional development, technical training, and creative skills. It uses video-based learning to deliver quality, self-paced education. Subject matter experts create practical and engaging video tutorials. The videos often simulate real-world experiences and many of them contain quizzes and project-based assignments.
Case Study 3: Sesame Workshop uses video-based content in educational settings. These videos teach foundational skills in numeracy, literacy, and socio-emotional learning. The videos are short, and colorful, and use relatable scenarios to reinforce learning. Video content is customized for diverse regions to address local cultural contexts and educational needs.
Tips for implementing a video engagement strategy
Using key learner engagement techniques can boost enthusiasm for gaining new knowledge and skills.
1. Create clear learning objectives
Before creating videos, it’s important to identify clear learning goals. Students perform better when they understand what’s expected. Starting any online course with a personal goal-setting activity could help them to feel motivated.
2. Make it convenient to learn
Convenience is essential in a modern workplace where employees often work remotely. Combining an LMS with a video hosting platform and just-in-time micro-learning is not only convenient but effective. Short and focused videos help to maintain attention. It is also easy to access them from a mobile device and apply the knowledge immediately.
3. Understand your audience
Your video content must focus on the needs of your learners and scenarios they will find relatable and inspiring. Courses and assessments must be challenging but not too difficult. The tone of educational videos should be friendly and approachable. Avoid the use of too much jargon or overly complex language. This will ensure accessibility for all learners. Clear visuals, animations, infographics, text highlights, and diagrams all combine to make videos more engaging.
4. Personalize your video content
Use high-quality data about the viewer, such as name, location, purchase history, or browsing behavior. This allows you to personalize video content. For example, a visually appealing, customized thumbnail can attract attention from a specific audience.
Collecting feedback and performing A/B testing can help you to understand individual preferences. You can then create elements like video titles and call-to-action buttons that you know will appeal to your viewers.
5. Monitor and adapt
With ongoing data on student progress, you can identify strengths and areas for improvement. Analytic tools allow you to track viewer behavior. Heatmaps give you insight into the level of engagement. Quiz scores can give you the feedback you need to make adjustments.
Using Cincopa’s interactive video features for student engagement
On Cincopa’s home page, you can find out more about its products, solutions, and resources. Upload, manage, and embed all your videos, images, and podcasts in one place.
- Showcase your media with more than 100 templates that are responsive to any device. Customize templates, galleries, and the video player with your brand logo, colors, and fonts. Custom, branded video libraries offer students a cohesive learning experience.
- Include subtitles and transcripts to make videos more accessible. Use video chaptering so students can quickly find what they need without having to watch an entire video. Annotations allow them to access further information.
- Easily add videos to your educational website with SEO-friendly auto-generated video embed code.
- Use different types of videos such as screen recordings or animated videos. Live streaming a webinar allows you to interact with viewers and they can ask questions. Save them and add clickable elements like calls-to-action, captions, etc.
- With personalized video messaging, you can offer students feedback on assignments. Your students can also comment, like, and share videos in one centralized location.
- Integrate with an LMS like Moodle to streamline workflows and offer students easy access to what they need in one place.
- Video analytics offer insights into student performance so you can tailor your videos accordingly.
Conclusion
With strategic use, videos can transform education by making learning more accessible, interactive, and impactful. As video technology keeps evolving, its role in education will only grow. This will keep making learning more dynamic and enrich learning experiences for students.
