A comprehensive video marketing strategy is indispensable today. Videos are more engaging and memorable than other types of content. Different types of marketing videos serve distinct business goals. You can use them at any stage of the marketing funnel. Whether you want to drive leads, increase traffic or make sales, videos provide an effective way to do this.
Cincopa’s video hosting platform offers a comprehensive solution for video hosting, storage, and distribution. It has the features and flexibility you need if you’re a digital marketer, content creator, or business owner.
Explainer videos
Explainer videos can come in various forms but what they have in common is that they provide viewers with information in a short, memorable way. It’s the type of knowledge prospective customers need to confidently buy a new product or sign up for a new platform.
Whether you have a small or large business, explainer videos help to show people what you do and how you can help them. You can build brand awareness with customized explainer videos and create a connection with your target audience. These videos can help drive viewers to your website or landing page.
Slack uses animated whiteboard explainer videos to showcase its application. The animated video starts off by showing how messy the workplace can be. It then introduces Slack and shows how it can restore order.
Cincopa makes it easy to create polished, professional videos that explain products or videos clearly and concisely.
- Customize explainer videos with your brand logo, colors, and fonts. This offers a more cohesive experience for viewers and keeps your brand top of mind.
- Create talking head videos that can make a landing page more engaging.
- Use animated explainer videos to simplify complex messages.
- Live-action explainer videos can demonstrate the different uses of products in a personal and relatable way.
- Whiteboard explainer videos appeal to multiple senses as they combine audio, visuals, and movement.
Screencast explainer videos allow viewers to see your screen. You can record your webcam feed too and talk through the steps you have to take and why. You can do screencasting live or viewers can watch a pre-recorded screencast. This allows them to watch more than once to fully absorb the material.
Testimonial videos
Customer testimonials increase trust and confidence in your brand. When a real person shares a genuine experience, it can influence others. Seeing and hearing real-life success stories helps to drive brand awareness, credibility, and sales. Potential customers trust what real people have to say about your product or services. Many rely on testimonials to guide their purchasing decisions.
Testimonial videos can have a psychological and emotional impact. Capturing the emotions of satisfied customers can tell a compelling story. One way to do this is to show ‘before’ and ‘after’ transformations. When viewers can see results, it is easier for them to trust your brand.
HubSpot has a testimonial video that features customer Will Curran, the founder of a company called Endless Events. He shares how HubSpot was instrumental in the success story of his company.
By using the Cincopa platform you can create, manage, and optimize your testimonial videos that showcase real customer experiences.
- Rectrace tool: With this tool, you can record your webcam, screen, or both to create customer testimonials.
- Video messaging: You can use video messaging to reach out to customers. Approach those who you think will come across as likable and authentic in video testimonials. Forward a list of questions you want to ask them so they can prepare their answers. Offering a small incentive or reward for providing a testimonial video can help to motivate them.
- Interactive features: Your testimonial videos can benefit from interactive features such as a CTA, contact form, or subtitles.
- Integration: Using Cincopa makes it easy to integrate testimonial videos into your website, on your social media profiles, or in your email campaigns. You can put video testimonials in a gallery and use an embed code to embed the gallery on your website. Using testimonials on social media can help you to target other individuals who can relate to them. In an email campaign, testimonials are known to boost click-through rates.
Product demo videos
Static text and images will only go so far when you’re trying to sell products online. Online shoppers can’t hold your products in their hands. A product demo video can compensate for this to some extent. It can highlight a product’s features and demonstrate how it solves a problem.
You can create a product demo using your smartphone camera, a microphone, and natural light. Highlight the key features of the product and its use cases. Video editing can help to make a product demo video look more professional.
YETI provides a great product demo video example. It doesn’t tell you about the features of its cooler but shows you how it works by capturing real-life moments. A diver jumps into the sea for a diving session. After getting back on board the boat, he pulls an ice-cold canned drink from a YETI cooler.
Cincopa’s video tools support the creation of dynamic product demo videos. It is easy to add interactive features to your product videos. For example, you may decide to use a CTA halfway through your product demo video or at the end. Adding closed captions and transcripts is a good way to increase accessibility for viewers with hearing disabilities or who speak a foreign language.
Brand storytelling videos
Storytelling works far better than aggressive advertising. Telling stories helps you to humanize your brand, build emotional connections with your audience, and nudge viewers toward conversion. These videos may feature animated characters, actors, or real-life scenarios.
Brand storytelling can give a different and more human perspective of your brand history, values, ideas, or products. This works well in marketing because studies show that people often make decisions based on emotions. They may justify their decisions later using logic. People are also much more likely to remember stories than facts. Engaging stories can encourage viewers to share which can broaden your reach organically.
Yakult uses storytelling to great effect in a brand video. Viewers can easily forget it’s a brand promotion until they reach the very end. It revisits the traditional roots of the company in Japan. Yukie, a Yakult lady narrates, and viewers see her daily routine and how she connects with others while delivering the product.
On Cincopa, offering viewers a more personalized experience starts with being able to customize the video player and video galleries for a consistent brand experience.
On the platform, you can host your brand storytelling videos and distribute them on various platforms to get engagement and increase your reach.
Event videos
If you are hosting an event or conference, videos provide a way to promote it or post highlights. You can focus on the whole event or choose to show highlights. To promote an upcoming event, you could show highlights of presentations from previous years. A recap video can show speakers, presentations, and other event highlights.
Event videos help to showcase your brand personality and bring awareness to important brand initiatives. Viewers have the opportunity to see your employees interacting with each other which makes them more relatable.
PlayPlay used the speakers for the event to promote its 2023 Content Summit. Clips of the speakers and on-screen text shared information to capture the viewer’s attention and it proved to be a hit.
Cincopa has tools available to help you capture live events and webinars. It offers state-of-the-art live streaming capabilities. Broadcasting live events can help you to create more engagement and a sense of community. You can also create post-event highlight reels for more visibility.
You can use consistent branding elements like your brand logo and colors on your event videos and make them more interactive with elements like CTAs.
Cincopa’s analytics help you to analyze the data from live event streaming. This gives you the insights you need to make future live streaming of events even better.
Tutorial and how-to videos
Tutorial and how-to videos focus on a single objective with steps on how to meet it. For example, you may focus on how to turn leads into customers using email marketing software. Instructions are step-by-step and easy to follow.
How-to videos work well at the awareness stage of the sales funnel. They can attract interested leads who appreciate your brand as a resource. You can earn your trust and become known as an industry leader with your tutorial videos. At the consideration stage of the customer journey, how-to videos can show the uses of your products or services.
Ahrefs has a short live-action video tutorial on how to find someone’s email address in seconds. It kicks off with why using email is preferable to using social media to contact people. The narrator then goes into a clear explanation of different methods anyone can use to quickly find someone’s email address.
Cincopa’s platform makes it easy to create tutorials and how-to videos. These videos allow you to educate customers while showcasing your products or services.
Using RecTrace to record your screen with audio and webcam allows you to create quality tutorial videos. You can use customizable templates and add brand colors and fonts. Enhance your tutorial videos with annotations, surveys, quizzes, etc., and use analytics to gain insights to improve them.
Conclusion
No brand should be without a range of brand marketing videos. Most of these videos fall into the categories of awareness, engagement, and education. Cincopa’s video hosting platform enables your brand to create marketing videos in all these categories that align with your marketing objectives.
Start a free 30-day trial and create impactful video marketing content today.
