For any enterprise, effective collaboration and internal communication are necessary to achieve the organization’s goals.
All employees must understand the vision of the business and their specific roles in actualizing this vision, and internal communication informs and connects these employees to create a shared understanding of an organization’s values.
With the increasing gravitation towards remote work, especially in the post-COVID era, effective internal communication has become challenging for enterprises.
However, by adapting to modern technological solutions, many organizations have scaled through these challenges.
Video has been the most effective tool to aid internal communications.
WHAT IS ENTERPRISE VIDEO HOSTING SOLUTION?
Enterprise video hosting solution refers to third-party platforms that enable businesses to upload, curate and easily share their video content online.
Why your business needs a Video Hosting Solution
About 80% of consumers prefer seeing video content from a business to reading text articles.
Conversely, more than 94% of brand marketers describe video content as having more influence on consumers than any other type of content.
Throw in the brimming remote work culture in many organizations today, and you see that video is an indispensable tool for any business, be it for;
- Marketing and advertising
- Product demos and releases
- Employee and customer training
- Collaboration between teams
- Conferences
- Customer support
- And so much more. Companies can tweak their use of video how they want it and are more likely to be successful if they integrate video into many more processes.
Typically, most businesses have a server that hosts their webpage that mostly has text and picture-based content.
However, video contents place increased load on these servers, taking up more bandwidth for less content and slowing down the webpage loading speed.
Your website would consume less than 2 megabytes with just texts and images. However, a single 720p video can take this value to over 100 megabytes depending on the video length.
In addition, with just a couple of visitors to your website, you would have consumed over a gigabyte of server bandwidth, compared to just a few megabytes if your webpage only hosted text and pictures.
Throw in the fact that web hosting services restrict monthly bandwidth, and then you see that your bandwidth is exhausted in a couple of days.
Video hosting platforms allow you to circumvent these issues.
By hosting your video content on their servers, you get the freedom to share your video and even embed them on your website without causing any server lag.
Free vs. Enterprise Video Hosting
Free video hosting platforms such as YouTube and Vimeo boast a large amount of traffic each day. In addition, these services are free to use, allowing multiple people from around the world to upload their content and leverage the extensive exposure they’re likely to get.
Regardless of this, these platforms are better suited to social videos and will not benefit your enterprise’s marketing needs.
Enterprise video hosting platforms are paid services specifically built to help your business grow through video. These services provide easily accessible video storage, quality video management, and fewer restrictions commonly seen with free services.
Enterprise video Solutions are typically capable of hosting live stream and video on demand (VOD) content and often include specialized marketing and lead generation tools.
They also come with content management tools and offer more security, making them better for internal use.
INTERNAL COMMUNICATION SOLUTIONS FOR ENTERPRISE
Video plays an indispensable role in achieving effective internal communication.
Employees and even management are better engaged through video, allowing them to understand the goals of the organization and their roles in achieving those goals.
Why every enterprise needs internal communication video
While internal communication can be achieved by physically gathering all members of an organization in a room and communicating the information to them, this practice is essentially time-consuming and unnecessarily expensive, making it unfeasible.
Furthermore, with more employees shifting towards remote work and with organizations adapting to this culture, internal communication videos have become ever more necessary since they allow every organization member to tune in from wherever they are in the world.
Indeed, statistics show that 75% of employees are more likely to watch a communication video than read a document.
This improved communication leads to a 4.5x increase in employee engagement, helping to drive good business outcomes.
Through video, companies can;
- Communicate their vision, mission and objectives to new and existing employees
- Offer training to new employees and continuing education to existing employees.
- Explain safety protocols and emphasize company policies to all staff
- Communicate new changes, directions and products to all employees.
- Video communication allows all these to be achieved in less time, and employees are more likely to be receptive to the information passed. They can also air their own opinions easily.
Internal Communication Platforms for Enterprises
Organizations use various video content management software to facilitate internal communication and team collaboration.
These platforms provide both video-on-demand and live streaming services that allow employees to view shared videos or tune in to a live event from anywhere in the world.
Some popular internal communication platforms include –
1. Zoom
Thanks in part to the COVID pandemic, zoom has become the world’s most popular video conferencing software, with over 300 million daily meeting participants and over 3.3 trillion annual meeting minutes.
Zoom allows individuals and organizations to host virtual meetings and webinars through its peer-to-peer streaming technology. It has become a leading internal communication tool, allowing distributed teams to join departmental or company-wide meetings.
Zoom offers both free and paid plans, with the paid plans offering many great features that businesses can take advantage of.
Main Features
- HD video and audio conferencing for up to 300 people
- Collaboration: zoom allows collaboration between teams. Built-in features like chat and annotations allow meeting guests to make contributions to a meeting
- End-to-end encryption: Zoom features a 256-bit TLS encryption technology that ensures that meetings are secure
- Screen-sharing: zoom screen sharing feature allows presenters to share their entire screen or specific apps with whoever is tuned into the meeting
- Recording and transcripts: zoom allows hosts to record any meeting and generate a meeting transcript that can be shared for future use.
Zoom offers different pricing plans for companies depending on their needs. Currently, over 460,000 businesses use zoom for one purpose or the other.
2. Slack
Slack is a workplace communication tool that connects users with the people and tools they work with every day, no matter where they are or what they do.
Teams in Slack work together in channels that can be organized by project, department, office location, or anything else.
This makes it easy for users to follow the topics that are important to them.
Main Features
- Channels: Slack allows users to create public or specific channels. Public channels are open to anyone in the company. For example, the marketing team can see what designers are working on, sales can see what’s on the product team’s roadmap, and new hires can easily get up to speed instead of starting with an empty email inbox. Specific channels may be departmental or project-based and allow members in the channel to access info that is relevant to their work readily.
- Integration: Slack connects to the tools and services businesses already use and centralizes the notifications, files, and data from hundreds of different applications. This means no more searching through emails for that one follow-up, constantly switching between different tabs and dashboards, or juggling dozens of tools – each with their login. Instead, Slack helps teams work smarter by providing all the information and context needed to make effective decisions quickly.
- Search: Everything shared in Slack is automatically indexed and archived so that companies can create a comprehensive knowledge base with zero effort simply by working in Slack. And Slack’s search makes it easy to find the information users need whenever they need it.
- Security: Slack offers high-grade data encryption to ensure that everything stored on its platform is protected from security breaches.
Slack has various pricing plans starting from $8/month/user. There is also a free subscription plan.
3. Google Meet
Google Meet is a video conferencing platform for teams to communicate via messaging, voice, and video. With Google Meet, users can join meetings with a shared link from any device without the need for any plug-ins.
Guests can join from calendar invites, meeting URLs, Google meeting rooms, and third-party systems, including Skype and Cisco.
Google Meet allows users to schedule meetings directly in Google Calendar, with email invites and agendas automatically sent, including a link to join the meeting directly.
Additionally, the platform provides a dial-in phone number for each meeting so guests can attend without wifi or mobile data using a smartphone.
Main Features
- HD video and audio conferencing for up to 100 participants
- Multi-device chat sync, stored chat history, real-time captions
- Record meetings directly to Google drive to playback in the future.
- Collaboration tools such as screen sharing and annotations
Google meet has a free service and flexible subscription plans for enterprises.
DRAWBACKS OF INTERNAL COMMUNICATION PLATFORMS WITH THEIR VIDEO SOLUTION
Internal communication platforms benefit businesses in many ways. Yet, they have their downsides that should make any business think twice before opting for just them.
Why you’re losing the power of video with only Communication platforms
Organizations make progress when the employees fully understand the information passed to them and make use of it.
While communication platforms like Google meet are great at getting information across to employees, they do not allow managers to measure how they impact employee activities.
Communication platforms may provide many great features but fail to provide others that are important in actively boosting employee engagement with video content and helping managers measure the impact of their communication videos on employee performance.
Video Management is not possible – Video may get lost and mismanaged
Video management means users can easily store and organize their video content on a platform. Zoom, Google Meet, Slack and many other internal communication platforms do not provide this feature to users.
While services like zoom and Google meet allow users to record meetings, these meetings are not stored on their platform but external spaces like dropbox or Google drive.
As such, videos may get lost in the process of sharing them.
Minimum use of video capability
Internal communication platforms like Slack have limited use of the video function. While it features this function, users barely use it but share text-based content via channels instead.
Hence, they miss out on the improved employee engagement provided when a video is used for communication.
Platforms only have small video embed feature.
Platforms like zoom do not allow you to embed your recorded videos on your site.
After recording, you have to upload your video to a different hosting service like YouTube or Vimeo before embedding your video. This subjects you to the drawback of using these services for your enterprise video.
Video Analytics features not available.
Both Zoom and Google meet do not provide video analytics features.
Video analytics enables team leads to judge employee engagement with video content by noting; which team members watched a recording, how much they watched, and how they interacted with the video.
This information readily informs leaders on the necessary action to take on each employee and how to drive their efforts towards improved productivity.
Video Enhancement Feature not available
Recorded videos from platforms like zoom and Google meet cannot be enhanced in any way. Once stored, you can only share videos of the recorded quality.
If there were lags during streaming, the shared video would carry these lags. You will be unable to trim to video or add subtitles to them.
ENTERPRISE VIDEOTUBE SOLUTION – INTERNAL COMMUNICATION SOLUTION WITH ROBUST VIDEO CAPABILITIES
Using an enterprise videotube, enterprises can keep employees engaged by ensuring that they have access to internal communication videos from anywhere in the world.
A videotube solution will allow enterprises to create white-label video channels for internal communication, corporate hangout, and marketing purposes.
Organizations will have control over uploading, storing, organizing, sharing and monitoring their videos, and the security offered by the platform will allow them to communicate internally without leaking confidential information.
An enterprise video tube provides many features to enhance internal communication and boost employee engagement. Some of these include –
Leverage to easily organize video content.
By hosting their videos on personalized video tubes, enterprises can store their content in an environment that is uniquely theirs.
With all videos stored in a single secure location, employees can easily find videos that they need to execute a project.
One benefit of an enterprise videotube is that team leads can create specific channels for specific projects and permit only team members to access the videos they need from those channels.
This allows teams to implement changes to video assets in one place, thus reducing the chances of miscommunication.
Complete customizable company branding including SSO
Enterprise video tubes allow companies to create and customize their channels in line with their brand identity.
For example, brand logo, colors and font styles can be used in the channel so that when a communication video is passed, it conveys the brand’s ideals to the employees.
SSO (single sign-on) feature also ensures that employees can use one credential to sign in to every service and eliminates the need to remember multiple passwords.
Advanced video analytics and video heat maps
Video tubes provide metrics that allow enterprises to know how employees interact with specific videos and which videos are being interacted with the most by employees.
By studying these metrics, organizations can know the areas that need further improvement and which employees require special attention in certain areas. The result is that all employees are on the same page.
Interact on the video page by using Like, Chat, or Share
Employees can interact with videos using Like, chat or share features similar to how they function on YouTube.
This improves employee work experience and can even inform team leads on how employees ‘see’ the video and what should be worked on.
Employees may also record their on-screen workspace and then place it on private channels for other colleagues to interact with using these features, and this creates a sense of camaraderie and boosts employee satisfaction.
Secure Live Streaming and VOD options
Video tubes allow enterprises to create videos of any type, including live stream videos and video-on-demand (VOD).
Live streaming solution means organizations can broadcast live events like webinars and conferences, and employees can access this live stream at high speed and quality from any device and anywhere.
Live streaming brings all employees together and allows real-time interaction between all members of an organization.
All live-streamed videos are automatically saved on the video platform for future access. These videos can then be trimmed, annotated or captioned and used as VOD.
A VOD library allows all members of an organization to access any video from anywhere in the world. Like the live streams, the videos are optimized for compatibility on any device and further employee communication.
Whether live stream or VOD, employees can securely log into any video using the SSO.
Conclusion
Cincopa is launching a VideoTube solution for enterprises and content publishers that want to create their own white label video channels to significantly improve their internal communication in many ways.
Enterprises can customize their video channels in line with their brand, enhance their videos with various features, access advanced analytics and enjoy multi-level security.
Schedule a demo about enterprise video tube.
