The demand for online education keeps increasing and video content plays a large role in e-learning. High-quality video content provides one of the best ways for you to scale your e-learning business. It increases learner engagement, improves retention, and helps you to reach a wider audience.
The benefits of using video for e-learning growth
Higher engagement and retention rates
If your e-learning content strategy is video-based, you will experience higher engagement. Videos are multisensory and combine visual and auditory elements. They can accommodate different learning styles and make learning more dynamic. Learners retain information more than when learning from text-based content alone.
The ability to repurpose video content for multiple platforms
You can easily repurpose video content to share across many learning platforms. This allows you to reach a wide audience without having to create new material for each platform.
Creating evergreen courses for passive income
Once you create an evergreen course, you can distribute it to an unlimited number of learners over time. You don’t incur any more production costs and you can earn a passive income from it.
You can find out more about the impact of video in e-learning here. The Cincopa platform offers synchronous and asynchronous learning with quality live streaming and video-on-demand (VOD).
Best practices for creating scalable video content
Certain best practices will help you to scale your e-learning business.
1. Invest in professional video hosting
An important aspect of scalability is how you store, manage, and distribute your video content. Videos must be easy to access, edit, and re-use.
A video hosting platform must enable you to manage a large volume of videos so you can deliver them reliably to your growing audience. The ability to customize videos and gain in-depth insights into viewer behavior is limited on free platforms like YouTube.
Cincopa’s video hosting and analytics platform will offer your e-learning business the means to deliver high-quality video content. It has strong security measures and advanced analytics that allow you to track learner engagement.
Unlike generic players on free platforms like YouTube, you can customize your video player with your brand logo, colors, and fonts. Adding interactive features to your videos like quizzes, surveys, annotations, and calls-to-action makes them more engaging. Cincopa’s customization options and interactive features serve as perfect add-ons in this process.
2. Use modular content that’s easy to update
Modular content works on its own and in combination with other content. Each module can stand alone or you can mix and match it with others to create something new. The reusable, interchangeable parts give you more flexibility. For example, if you have a long guide, you can break it into different modules to use in various ways. Modular content is adaptable and saves time and costs. You can also personalize messages for different audiences and platforms.
3. Ensure accessibility
By making videos accessible, you can reach a wider audience and comply with accessibility standards.
- Accurate captions transcribe the dialogue in a video. This benefits people with hearing disabilities and people watching in noisy locations.
- Audio descriptions can explain important visual elements the dialogue doesn’t convey for visually impaired viewers. The color contrast between the text and the background also offers more visibility.
- A full-text transcript of video content helps non-English speakers to read along while watching and reinforces learning for different learning styles.
- Mobile optimization is essential as many viewers will access videos from their mobile devices. The videos should adapt seamlessly for viewing on smaller screens.
The Cincopa video hosting platform offers closed captions, text transcripts, mobile optimization, and more to ensure accessibility to wide audiences. It also offers adaptive bitrate streaming which adjusts video quality to match the bandwidth of the user’s internet connection.
A CDN distributes your videos across multiple widely distributed servers. This ensures viewers get quality videos quickly no matter where they are.
Cincopa also offers video messaging which can help you to connect with clients in a more personal way that can be lacking when doing online courses.
Monetization strategies for video-based e-learning
Subscription-based models
A subscription model is one way of monetizing online courses. You can give customers access to your e-learning platform for a recurring annual or monthly fee. This is a good way to generate income you can count on. This pricing model is suitable if you build many courses and keep releasing new quality content. People are more likely to commit to a subscription if they sample the content first so offering a free trial can help.
Selling standalone video courses
You can also sell standalone video courses for a specific price. If you launch a video course for $20 and 50 people sign up, you will make $1000 from it. Challenges with this model are that revenue is unpredictable and it’s harder to scale.
Membership model
A membership site usually has a tiered pricing strategy. Members choose how much they want to pay based on what they want to access. The benefits of this model are recurring monthly income and the chance to build your brand and establish a loyal following. A sense of community is an integral aspect of the membership model.
Corporate licensing for training programs
Licensing your training courses is a great way to grow a training business. You sell the right to conduct classes based on your content for a certain time period. The licensee has to organize and manage the classes. You provide the learning materials and receive a fee for each session. This allows you to scale your business without having to expand your staff.
Monetization options on the Cincopa platform will help you to scale your e-learning business successfully. For example, you can gate your video content to get viewers to subscribe in order to gain access to it.
Leveraging video marketing to expand your reach
Video marketing for education courses can help you reach your target audience, build brand awareness, and get sales.
Promote video content on social media
Your video content on social media platforms can organically promote your e-learning courses. You need to use the right video format for each platform and target the ones where you will find your audience. For example, you will find younger audiences on TikTok and professionals on LinkedIn.
Use video testimonials and case studies
Video testimonials can build trust with potential clients because they see social proof of what you have to offer. Case studies also give potential clients an in-depth look at how your e-learning courses help others and this promotes your expertise.
SEO best practices for video discoverability
Using SEO best practices is vital if you want your videos to rank in search results. The Cincopa platform automatically optimizes your videos for SEO with relevant keywords in titles, descriptions, and tags. You can easily embed these videos in your LMS using the embed code that’s SEO-enabled.
Conclusion
Investing in your video content gives you a way to scale your business and grow over the long term. By visiting Cincopa’s home page you will see what solutions it has to offer for e-learning. You can test and optimize your video content to improve its quality and performance. Sign up for a free trial ….
