The business landscape is becoming faster in pace and increasingly complex. Video-based e-learning has more of a role to play than ever before to empower employees and drive business success. Traditional training can’t compare with the transformative power of video-based e-learning.
Why video content is effective for learning
Video content has become one of the most popular formats for use in corporate training. Some e-learning video benefits include accessibility, cost-effectiveness, variety, personalization, and scalability.
1. Accessibility and convenience
Video-based learning doesn’t rely on trainers and can fit in better with employee schedules. Employees can access videos at any time and from anywhere as long as they have an internet connection and a computer or mobile device. It doesn’t matter what language they speak or where they are located. Employers can use closed captions, transcripts, and translation tools to offer e-learning to employees in many languages and in multiple locations.
2. Cost-effectiveness
Using video for employee training is often more cost-effective as videos are easy to make and distribute. By centralizing video e-learning content on one platform, it becomes measurable, and cost-effective. It reduces the need for expensive in-person training which can incorporate venue hire, travel expenses, accommodation, etc. On-demand e-learning videos that are easy to access can greatly reduce expenses.
3. Variety
Creating different kinds of videos helps to increase engagement and offers flexibility when it comes to meeting different needs. Different types of videos can provide guidance on policies, procedures, products, systems, and much more.
4. Customization options
Customization with branding elements such as logos and fonts makes learning materials look more professional. Customizing a video player, video library, and video landing pages keeps a brand identity consistent.
5. Scalability
Using video content makes it possible to scale messages across multiple platforms at the same time. It is possible to reach a wide number of employers, including those who work remotely. Most L&D teams are upgrading their training strategies to meet the needs of remote employees.
6. Analytics
Hosting your video on a high-performance platform helps you track and assess engagement and performance. Analytics provide actionable insights from data that can help to optimize video e-learning. The Cincopa platform is a robust video hosting solution that offers many benefits, including the use of multimedia to boost engagement. It also offers analytics that provides in-depth insights into the performance of e-learning videos.
How video improves employee engagement
Using the right format, incorporating interactive elements and personalizing videos are just some of the many ways to improve employee engagement.
1. The right format
Video can come in different formats that add variety to the learning experience. Offering employees different types of videos can make learning more engaging. This may include live streaming and video-on-demand (VOD).
- Explainer videos can explain complex concepts in a way that’s easy to understand.
- Tutorial videos can provide step-by-step instructions on how to complete tasks. It is easier to learn by watching someone else doing it first in a screencast tutorial video.
- Talking head videos where a trainer speaks directly in front of the camera offer a human connection.
- Animated videos can turn dry concepts into more fun, engaging ones that increase retention.
2. Interactive elements
Employee e-learning videos should incorporate interactive elements such as subtitles, quizzes, polls, and annotations to create a more immersive learning experience. Active participation boosts learning outcomes and gives employees practice in applying what they learn.
3. Personalization
The use of AI allows for the personalization of e-learning videos and helps to increase engagement. Personalization addresses the needs of individual employees, their context, and their goals. AI algorithms can analyze their intentions and adjust content delivery in real time. This allows them to learn at their own pace.
4. Bite-sized learning
Bite-sized videos of three to five minutes are highly digestible and enable employees to immediately apply their learning in specific situations. For example, subtitled bite-sized product demo videos could help employees during customer interactions. It is easy to adapt e-learning to a microlearning format for consumption on the go.
5. Continuous learning
Learning can be employee-driven when hosting videos on a centralized platform. Visit the Cincopa homepage to find out more about what it offers as a centralized video hosting platform. Teams are able to access training videos at any time, revisit concepts, and continue learning. Gamification through rewards and recognition can also motivate continuous learning.
6. Storytelling
Storytelling and the use of characters in e-learning videos can increase engagement and create connections. Stories and characters can make dry subjects like compliance or security come to life.
Video-based learning vs. text-based learning
Text-based learning has benefits but studies show that the brain processes visual information faster than text. According to Forrester Research, employees are 75% more likely to watch a video than read emails, web articles, or documents.
Videos can be up to 83% more effective than non-visual formats. They have visuals, sound effects, and movement that text alone can’t provide. E-learning videos can capitalize on this with the use of animations, screen recordings, etc. to boost understanding and retention.
Video messaging may help to explain a task, troubleshoot, or check in with a colleague in a more personal way than a text message.
When using videos employees can observe real-time scenarios and situations. They can solve challenges they actually have to face when doing daily tasks. This helps to strengthen their critical thinking abilities.
Real-world examples of successful video training programs
Many businesses use scenario-based videos for training because they resonate with employees and encourage them to imagine how they would respond in a real-world situation. Training videos that resonate emotionally with employees are the key to encouraging learning.
McDonalds – how to make a hamburger
McDonald’s Hamburger training shows the use of step-by-step demonstrations to create video content. A new employee can watch a how-to video to learn how to make a McDonald’s burger. It illustrates every part of the process and is easy to follow.
Asana – how to integrate Asana and Salesforce
An Asana training video shows employees how to integrate Asana and Salesforce. It uses a screencast video with clear narration. It shows employees clearly how to navigate each step of the process.
Ernst & Young – email security
Ernst & Young created a fictional character to represent an email client. The goal of its training video was to show why email can be less than secure. It uses visual and emotional shorthand that everyone understands – a dodgy deliveryman who is likely to open an email rather than deliver it. It gets across risks in terms employees can understand.
Square – supervising and tracking schedules
Square is a financial services and digital payments company. Its training videos focus on how management supervises and tracks employee schedules. The videos are a mix of screen recording clips and animated clips with a clear voiceover.
Conclusion
Video e-learning for employees offers some amazing benefits including convenience, flexibility, variety, and cost-effectiveness. A video hosting platform like Cincopa offers a way to host and share e-learning videos from a centralized portal. Businesses can streamline the learning process with interactive tools and use analytics to gain insights into what keeps employees engaged. Connecting a Learning Management System (LMS) to Cincopa facilitates the learning journey for employees.
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