Video-based training is playing an increasingly important role in employee training programs. This is because it offers numerous benefits such as more engagement and retention of information. Employees can learn at their own pace and from any location. How can video help in modern training programs?
Importance of video in modern training programs
Employee satisfaction and productivity: Personal and professional development is important to employees today. They expect employers to provide them with opportunities to keep learning. Businesses are committed to providing engaging training. This not only improves business productivity but helps them to retain employees.
Engagement: Video provides the perfect medium to capture attention. It can include images, music, animation, and interactive elements. This makes learning active rather than passive. Videos are easily customizable to adapt to different learning styles. They can cover a variety of different learning preferences.
Flexibility and convenience: These are top priorities for busy employees. They often work remotely and need to be able to access training from any location and on various devices. Their schedules are often full and they need to fit training in when it’s convenient for them. Video on demand (VOD) satisfies all these requirements.
Lower training costs: Using videos eliminates many of the training costs associated with traditional training. There’s no need to lease locations, print materials, or hire instructors. Creating video libraries and consistently adding to them is a cost-effective way to train employees. You don’t have to keep designing material from scratch.
Scalability: When you use the right video hosting platform, it doesn’t matter how much your training programs grow. It can accommodate your growing needs.
How video simplifies complex training topics
Understanding and retaining information is critical in any training program. This is particularly important when a course deals with complex information that employees need to apply in their jobs. Using videos provides a way to simplify complex concepts.
Storytelling: Videos can present information in story form which makes it easier to understand.
Micro-learning: Bite-sized videos break difficult information down into short lessons. The easy-to-digest, three-minute format makes complex topics more approachable.
Screen capture tutorials: They allow employees to follow what you do step-by-step.
Animation: Animated videos can help to explain invisible concepts or those that are hard to imagine.
Presenter-training: A presenter or talking head video puts attention on a presenter. The presenter will guide learners through a topic via audio narration.
Video messaging: Video messaging makes information easier to understand and more memorable. For example, a weekly update video is more engaging than a weekly email update.
Key areas where training videos can make a difference
Video for employee training can help in many different areas.
Onboarding: Onboarding videos can introduce the mission, values, and culture of your company. They can provide new hires with an overview of the organizational structure and their roles and responsibilities.
Product and service training: A video can offer an in-depth explanation of the features, benefits and how to use a product. They can train employees to troubleshoot and resolve common issues. Sales teams can learn how to demonstrate and pitch products.
Technology and software training: Videos can explain how to use new systems, tools, and software. Screen capture tutorial videos are great for this purpose.
Customer training: Videos can teach customers how to use your products or services. Offering them value-added learning materials can help to enhance retention. Empowering customers with knowledge can reduce support requests.
Compliance and legal training: Videos can educate employees about data protection laws such as GDPR and workplace safety regulations. Documenting the completion of training can help to reduce liability risks. Animated videos can help to simplify this information.
Customer service training: Videos can teach effective communication techniques and conflict resolution strategies. Using specific customer scenarios is effective.
Leadership and professional development: Videos can successfully teach soft skills by using different scenarios or simulations. You could set up scenes and give employees different options on how to respond. They could learn based on the feedback from the response they selected.
Sales and marketing: Videos can demonstrate effective presentation skills and sales techniques. Again, scenarios provide a great option for illustrating different situations that employees have to handle.
Performance improvement: Videos could address skills gaps and provide refresher courses on processes or policies. Using role-playing scenarios works well in these videos.
Diversity, Equity, and Inclusion (DEI): Videos could raise awareness about unconscious bias and promote inclusive behavior. For example, topics such as discrimination in the workplace are easier to convey when using videos that tell a story showing body language and facial expressions.
Health, safety, and emergency: Videos can train employees on first aid procedures and safety protocols. They can promote mental health awareness and teach employees response plans like fire drills.
Benefits of using a dedicated video platform for training
Using a dedicated corporate video training platform has many benefits.
- Accessibility and scalability: Employees can access training videos from anywhere at any time. They can enjoy top-quality live streaming across devices. Features like subtitles and transcriptions offer accessibility to hearing-impaired or foreign language speakers.
- Better user experience: Videos play back smoothly without buffering. Interactive features such as quizzes and annotations make training more engaging.
- Content organization: You can keep your training materials in a central location and categorize them. Employees can quickly find the topics they want and always have access to the most up-to-date versions of videos.
- Cost efficiency: You will be able to upload videos, store them, organize them, and distribute them without having to carry these costs yourself. You can keep updating and using video content over and over again.
- Security: Encryption, access control, and other security measures prevent unauthorized access to videos.
- Analytics: You need analytics to track who watches videos, how much they watch, and their engagement levels.
How Cincopa’s video hosting can enhance corporate training programs
On Cincopa’s home page, you can find out more about how this video hosting company can enhance your corporate training programs. It offers all the benefits mentioned above from accessibility and interactivity to scalability and security.
- Allow employees to watch on any device and from anywhere. A content delivery network (CDN) with distributed servers allows employees to receive quality video content from the server nearest to them. Make your videos accessible to all employees with subtitles and transcriptions.
- Customize your video player and video galleries with your brand logo, colors and fonts. This offers a more cohesive and professional appearance.
- Create interactive videos that include clickable links, CTAs, and annotations. Video chaptering allows you to break videos into digestible segments.
- Integrate videos in your existing LMS platform to offer employees a unified training experience.
- Facilitate communication and collaboration with video sharing between departments and teams.
- Restrict access to unauthorized users with features such as single sign-on (SSO), domain lock, password protection, and watermarks. Videos are encrypted with AES encryption for safe storage and transmission.
Use advanced video analytics with dashboards and heatmaps that show what you need to know about video performance and employee behavior. You can determine employee progress and find out where additional support may be necessary.
Conclusion
Video plays a critical role in employee training today. It can increase employee engagement and productivity. It simplifies complex concepts and can be effective in many different areas of training from onboarding to customer service. Using a dedicated video platform like Cincopa offers many benefits.
