If you have a coaching business, using video content can help you connect with clients, build credibility, and scale your business. You can use online courses, webinars, and live sessions to do this. Using the right video hosting platform can make a difference in how you manage, store, and distribute your video content.
Benefits of using video in coaching and consulting
Your online coaching or consulting business will only be successful if you can build authentic relationships with clients. This can be harder when you don’t see them in person. Using videos can help to bridge the gap.
Convey emotion and personality – Videos can convey more emotion, and personality than text or images. This is particularly important in a coaching business where you need to interact meaningfully with clients. Video content provides a way to evoke emotion and create a connection.
Stand out in a competitive market – High-quality video content helps to showcase your expertise. You can attract clients who value your credentials and professionalism.
Put across complex ideas in a simple way – As a coach you usually need to deal with complex ideas. They can be hard to convey with text alone. When using videos you can break complex information up into digestible chunks. Incorporating elements such as animation and real-world scenarios makes complex concepts easier to understand.
Establish yourself as a thought leader – In videos, you can share your valuable insights and expertise with your audience. As you share your tips and advice it helps you to build a reputation as a trusted authority in your field.
Increase conversions and sales – Studies show that videos can increase conversion rates on websites by up to 80%. High-quality video for coaches showcases the benefits of their services and increases the likelihood of conversions and sales.
Types of content coaches can create
When creating videos, you need to identify the type of clients you would like to attract and the core message you want to convey. This will help you to identify the type of video content to create.
1. Tutorial videos
Tutorial videos allow you to share your knowledge so your clients can benefit from your experience. You can make bite-sized videos with quick tips and advice to share on social media. Online courses provide a way for you to turn your knowledge into profit.
2. Q&As
Host regular Q&A sessions on social media to drive engagement or share the answers to questions you get frequently from clients. If you regularly go live on Facebook or Instagram, these platforms will start showing your videos to more people.
3. Video testimonials
Asking clients for video testimonials will help to showcase your expertise and build trust with potential clients. When potential clients see how you are able to help others, it offers them the social proof they want.
4. Webinars
Webinars are basically free classes you offer online to those who register for them. Live streaming a webinar gives you the opportunity to position yourself as an expert and interact with an audience. Later you can recycle webinars as shorter videos, podcasts, etc. You can add interactive elements such as calls-to-action and annotations to them and offer them as video-on-demand (VOD).
5. Talking head videos
Following up after an introductory email is helpful with putting a face and voice with the name. After meeting someone at a networking event, a talking head video could help the person remember who you are.
6. Video messaging
Video messaging is increasingly in use today. Sending individual, personalized videos to potential and current clients may feel more authentic to you than using mass communication methods.
How to start building a video-based coaching program
As a video coach, you will interact with people via video calls. You can help them to improve their relationships, health, careers, etc. You may want to do private coaching of individuals or coaching of business groups. How you structure your coaching business will depend on the type of service you want to offer.
Define your audience
You will have to decide who you want to help and what you will help them with. You also need to know how you are going to help them. When you understand the needs, challenges, and aspirations of potential clients, you can offer them services that truly help them.
Pick a business model
It helps to stick to a specific business model and try it out for at least six months to find out whether it works for you.
One model is to use social media channels like Facebook and Instagram to start engaging your audience. Your video content on social media can lead to conversations and conversions. People who relate to your content on social media are more likely to become clients.
Your website will offer potential clients an opportunity to learn more about your offerings and engage with your content. You can connect with prospective clients by providing ad-free videos to them with a strong call-to-action. The call-to-action can ask them to visit your website to learn more about your services or to book an appointment.
Identify your minimum viable product (MVP)
It’s best to start small. This means you need to identify the product you feel is good enough to get you started. If you are going to offer online courses, you will need to decide what videos to offer and how to structure your course.
Test your business model
You need to provide the right video content to the right clients at the right time. They should receive the knowledge they need to get to the next level and no more. You will need to keep testing and iterating your model as you go.
Monetizing video content as a coach
Making money is essential for the growth and sustainability of your coaching or consulting business. Scaling a coaching business with video can help if you want to monetize your video content. You will get more reach when using videos. This will allow you to earn more income from monetization.
You can use video ads to monetize your videos. You should be able to control where you place ads and videos and their appearance.
A subscription model is another way to monetize your videos. Viewers pay to view premium content hidden from others. This gives you the ability to predict your earnings and fully control monetization.
Cincopa tools that support video coaching
A visit to Cincopa’s home page will show you the comprehensive solutions it offers for a coaching business.
Content Delivery Network (CDN): This ensures that you can deliver quality videos at speed. Your clients won’t experience buffering or freezing. They will be able to watch on any device without difficulties.
Customization: For your videos to have a cohesive style that complements your brand, customization is important. On Cincopa, you can use branding elements such as your logo, color on video templates, galleries, and the video player.
Automatic SEO: Your videos are automatically optimized for SEO with relevant keywords in the titles, descriptions, and tags. This helps them to rank higher in the search results. They will drive more traffic to your website and you can qualify leads to drive conversions.
Paygate: On Cincopa, you can gate your video content and grant access to authorized users. This encourages viewers to subscribe and pay for your premium content.
Custom ads: The Cincopa platform offers support for VAST video ads and seamless integration with third-party advertising platforms. You have complete control over the appearance and placement of ads.
Video analytics tools: In-depth analytics help you to measure the success of your videos so you can adjust your strategies accordingly. Continuous testing and tweaking are essential to optimize your videos.
Conclusion
If you have an online coaching business, using videos provides you with a way to make connections with prospective clients and start a conversation with them. You can also use videos to offer online courses, provide tips, advice, and much more. Using the Cincopa platform allows you to design online video courses, manage them, monetize them, and deliver them.
