As a marketer, content creator, or small business owner you will be aware of the significance of video marketing. Creating videos is more cost-effective than you may imagine. Distributing them on multiple channels gives you the opportunity to gain leads and convert them.
Using the right online video platform can help to drive users to your website and keep them there. Videos can provide a way to inspire them to take further action. The Cincopa video hosting platform gives you a central location to host, store, and distribute your marketing videos so you can improve your ROI.
What is an online video platform?
An online video platform allows you to host, manage, and deliver video content. Some online video platforms support live streaming and others support on-demand video streaming. Most platforms, such as Cincopa, support both live streaming and video-on-demand (VOD).
Using an online video platform means you don’t have to host videos on your website. As video files are large this can slow down its speed. You don’t need to have the technical expertise that hosting videos requires as the platform handles this for you.
Different platforms offer different features. The best online video platform for video marketing will offer advanced features such as customization, strong security measures, monetization, and in-depth video analytics.
Role in video content management and distribution
A video hosting platform allows you to manage your video content and distribute it from a central place. You can upload and group videos into channels and playlists. With a wide range of user permissions, teams such as marketing and sales teams can work from the same interface.
A top online video platform will have its own content delivery network (CDN) with a distributed network of servers that deliver content to viewers from a server closest to them. This ensures fast live and on-demand video playback no matter where viewers are located. Adaptive video streaming automatically adjusts quality according to the internet speed of the user. Viewers can enjoy buffer-free video and high-quality streaming experiences.
Types of online video platforms
There are many different types of online video platforms. Some are free platforms like YouTube and Vimeo and others are paid video hosting platforms such as Cincopa.
Free online video platforms
A free platform like YouTube can help you to reach a wide audience. Users can interact with your videos using likes, shares, and comments so you can create an online community.
The disadvantages of using a platform like YouTube include advertising disruptions and many competing videos. You never have complete ownership over your video content. Customization options are limited for pages and video players. YouTube analytics may not offer enough detail for in-depth insights into customer behavior and video performance. When you use a platform like YouTube, each video click redirects users to YouTube. When this happens, you lose the opportunity to get organic traffic to your website.
Paid online video platforms
Using a paid online video platform allows you to take control of your videos. Viewers don’t have to watch unwanted ads and recommended video links don’t distract viewers and take them away from your content.
The Cincopa video hosting platform provides a comprehensive solution for video hosting. It has advanced features such as customizable video players, strong security measures, detailed analytics, and integration with other marketing tools. It gives you complete control over your video marketing assets so you can offer professional video management and distribution.
Key benefits of using Cincopa’s online video platform
The Cincopa online video platform allows you to scale your video marketing efforts.
Stream videos seamlessly
When using the Cincopa online video platform you can stream your videos seamlessly to viewers who use different devices and platforms. Live streaming of webinars, Q&As, etc. offers opportunities for real-time engagement. Cincopa has a content delivery network (CDN) and uses adaptive bitrate streaming. This ensures viewers always experience high-quality videos and fast playback.
Let your brand take center stage
If you want your audience to instantly recognize your brand, Cincopa’s online video platform offers the customization options you need. You can customize the video player to match your brand identity using your logo, colors, and fonts. This ensures it aligns with the appearance of your website.
Integrate with other marketing platforms and tools
As a marketer you need to use a variety of different tools and platforms and the online video platform you use must integrate with this ecosystem of services. Application Programming Interfaces (APIs) allow you to connect various services and platforms you use. This unlocks the potential to create automated and seamless workflows.
Cincopa allows you to effortlessly integrate videos into websites, social media, and email campaigns. You can integrate with video marketing platforms such as HubSpot which allows you to grow your online audience and drive conversions. Videos in emails generate higher click-through rates. Cincopa allows you to embed a video thumbnail on all major email marketing platforms, such as Constant Contact and Mail Chimp.
Ensure security
Security measures such as AES encryption, two-factor authentication, single sign-on (SSO), and domain lock ensure that videos are protected. Marketing videos may collect and store personal data. Security measures protect their personal and financial information from cyberattacks.
Measure results
Cincopa provides advanced video analytics. You can analyze the performance of each video and see where viewers watch from, what devices they use, and much more. With video heatmaps, you can get moment-by-moment insights as viewers watch your content.
How Cincopa supports your marketing strategies
Cincopa helps to improve your video marketing ROI with its easy-to-use tools for creating, monetizing, and distributing videos.
Boost your lead generation
Generating leads is the first step in any marketing funnel and videos play a key role in the process. Using videos in social media marketing, email campaigns and landing pages offers more engagement and conversion.
- You can use contact forms in videos as they convert way better than static forms. Ensure a user-friendly email form pops up at the desired place in your video playlist. All data viewers submit in forms is automatically saved to your email list.
- Drive conversion with customizable video call-to-action. You can get viewers to sign up, download a document, get in touch, or buy from you.
- Nurture, segment, and score your leads based on their viewing activities. By syncing viewing data to your marketing automation, you can target your video content more accurately.
Use video SEO
Videos improve your search engine optimization (SEO) because search engines prioritize videos. If you use videos, you get more traffic from search engines than businesses that don’t use them.
On the Cincopa platform the SEO-friendly video embed code standard, JSON-LD encourages search engines to rank content higher. When you embed Cincopa hosted videos on your website you drive more traffic to it and generate more demand for your products or services.
Monetize your videos
Video ads can help you to generate a high ROI. Cincopa supports VAST video ads and integration with third-party advertising platforms. Promote your own and third-party video content across platforms to maximize your revenue potential. On Cincopa you have control over where to place your ads and their appearance. You can choose to allow viewers to skip ads after a few seconds or view a full ad.
A video paygate API allows you to hide certain content and only grant access to subscribers. Video subscriptions (SVOD) give you a way to predict how much income you will generate on a monthly basis.
You can publish videos directly from Cincopa to a YouTube channel. This helps you to manage and monetize your video content on social media.
Benefit from data-driven video marketing
Measure the performance of your videos and track how every viewer interacts with them. You can improve your results with in-depth insights into your top-performing content and viewer behavior. Knowing what works best for viewers is the first step toward becoming profitable.
Conclusion
Using Cincopa’s comprehensive online video platform can help you maximize the effectiveness of your video marketing and increase your ROI. It offers advanced features such as customizable video players, strong security measures, integration with other marketing tools, and in-depth analytics. You have complete control over your video marketing assets and how you manage and distribute them. Signing up for a free 30-day trial will allow you to take your video marketing to the next level.
