[Playbook]
Generate more leads using video

Overview

The growth of many businesses depends on getting more and better leads, nurturing them and driving them to action, this is where video comes in.

In this guide you'll learn how to choose the right video for the right stage of a sales & marketing funnel, how to smartly utilize different conversion tactics and how to boost your paid campaign performance with video.

In it, you’ll learn:

• Methods to better understand your target audience
• Creating the right video for the right stage of the funnel
• How to utilize smart conversion tactics
• Incorporate sales videos in social channels
• Boost performance of various campaigns with video
• Using video analytics to improve results